ABOUT

Challenge
With COVID-19 representing the ultimate test for merchants, Worldpay from FIS needed to prove how it was going to help these businesses to succeed post-pandemic.

Insight
We drew insights from key stakeholders in the business, understanding the changing value of payments in merchants’ eyes through the lens of COVID-19, and mapping the market to ensure our message was distinct and ownable.

Create
Working collaboratively with the client, we developed the creative platform of 'Let’s Reinvent Smarter'. This speaks to the company’s smartapproach to payments and how they can harness this to help businesses rebuild.

Results - 6m impressions. 40% higher click through rate than LinkedIn average. Cost per click 46% cheaper than LinkedIn average