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Award season is coming and for the first time ever, the Shots Awards are happening here in the US.

To promote their call for entries BBH NY partnered with director Lee Einhorn from Emerald Pictures to create a film featuring one of the most common occurrences in the advertising industry.

In “The Boat”, advertising creative team Craig and Kathy, and their producer Shelly rejoice over their recent win of the Shots Award for the Best TV Commercial of the Year. They're ecstatic. But that joy doesn't last, as they see colleagues coming out of the woodwork looking to take a slash of credit for themselves.

It's funny because it's true.

You'll want to start working on your credits now if they're going to be as long as ours.