BBH London
London
ABOUT
To remind guys that fragrance isn’t just for special occasions, AXE (known as Lynx in some markets) has launched a campaign to promote its new range of fine fragrance bodysprays.
The campaign, created by BBH London, is based on the idea to encourage guys to make that extra effort during the tougher days of the week, and not save their best for the weekend.
Date created:
August 2014
Date published:
4 February 2015
MADEIT CREDITS
Annual 2015 WinnerAxe, WednesdayAdvertising
Project featured: on 12th February 2015
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BBH London has been a Contributor since 8th March 2016.
