BBH London London


To remind guys that fragrance isn’t just for special occasions, AXE (known as Lynx in some markets) has launched a campaign to promote its new range of fine fragrance bodysprays.
The campaign, created by BBH London, is based on the idea to encourage guys to make that extra effort during the tougher days of the week, and not save their best for the weekend.

Date created: August 2014 2014-08-01T00:00:00+0100
Date published: 4 February 2015 2015-02-04T10:35:24+0000
Annual 2015 WinnerAxe, WednesdayAdvertising Project featured: on 12th February 2015 Pro member:

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BBH London has been a Contributor since 8th March 2016.

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Axe, Wednesday



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