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The roads are full of clowns. But for Audi drivers it isn’t an issue. This film features a troupe of the comic characters taking to their collapsing cars and causing havoc on the roads with their antics. A range of Audi models calmly avert disaster with their hi-tech safety capabilities. The technologies include Audi pre sense city, cross traffic rear assist, quattro all-wheel-drive, Matrix LED highlights, adaptive cruise control and Audi side assist. Eventually, the new Audi A8 luxury saloon parks up, showcasing its park assist feature, between two clown cars, before the tagline ‘Audi Technology. Clown Proof’. The majority of Audi's new brains features were about improving driver safety and there is considerable evidence that such technologies reduce the risk of accidents and loss of human life. So we chose to dramatise the feeling of safety in a charming, magical way. The solution was to use clowns as the cause of all kinds of road silliness that the technology would protect you from. Or as we put it Audi technology made you 'Clown proof'.

Date created: August 2018 2018-08-01T00:00:00+0100
Date published: 22 August 2018 2018-08-22T16:34:06+0100

MADEIT CREDITS

  • Benjamin BraunClient
  • Adam ArkapawDoP
  • Anna RussellNational Communications Manager
  • Charlie HurlockAssistant Producer
  • Damien Le CastrecStrategy Director
  • David LynchProducer
  • Doug FridlundCopywriter
  • Ed KurlandStrategist
  • François-Xavier HafnerAccount Director
  • Ian HeartfieldECD
  • Julz BaldwinMusic Supervisor
  • Katie KeithExecutive Producer
  • Kelly PalmerCommunications Manager
  • Mikael AlcockArt Director
  • Polly McMorrowBusiness Lead
  • Rich OrrickEditor
  • Ringan LedwidgeDirector
  • Tim NunnProducer
  • Will LionHead of Strategy
  • Zara ScrivenAccount Manager
  • * The MillPost Production Agency
  • * BBH LondonAdvertising Agency
  • * Rattling StickAdvertising Agency
  • * Ayla OwenLead Music Supervisor
  • * Cannes Lions Winners 2018
Contributor:

BBH London has been a Contributor since 8th March 2016.

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