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Commissioned by BBH, Jelly London worked with Mr. Kaplin to create this “high-end 3D animation” for British Airways’ latest online and social campaign.

The campaign focusses on BA’s “On Business” rewards scheme, a free to join loyalty programme that helps companies save money on flights through exclusive offers and rewards.

Mr. Kaplin’s brief was to work with the existing brand creative and make a 3D animation that utilised each of the four On Business logos to demonstrate simply how the scheme works.