BBH London
London
ABOUT
This was my first Multi channel 360 campaign idea, it won a Silver at Cannes. As in the print, poster and direct mail executions the car was actually driving in the sea towing the Wakeboarder. There was also a Flash game.
I commissioned photographer Darren Reese for the print ads which we shot in Auckland just before the 3 week long TV shoot. The wakeboard is restored to its original artwork and hanging on my hallway wall. I tried to get a car too but Audi wouldn't sell any of the 4 we used. Winner of Cannes Silver, also John Hegarty emailed to say he wish he had made the ad himself.
Back to Audi Wakeboarder 360 campaign project
The Artist as Photographer
Creative Director, Ken Gerhardt Photography
South Africa
Mattia Paolinelli
Motion Designer and Graphic Designer, Mail Boxes Etc.
United Kingdom