ABOUT

In 2001 I had the idea to place an Audi inside the London eye. BA thought it was a great idea and agreed to us doing it. We had to remove the doors of the pod and the car was inside for a week. It was reported in all the media and an article was written about it in the Independent by author and broadcaster Peter York. I hired Darren Reese to shoot it. Seven years later Fiat did the same thing. Imitation is the sincerest form of flattery.