BBDO Canada Toronto


Fundraising is the most common problem faced by charities. Toronto's Regent Park School of Music is no different. We countered this traditional challenge with a very non-traditional solution. We partnered with a music producer, made an album with kids from the school and ended up being sampled by the biggest popstar in the world. In the process, we created a unique, sustainable fundraising model that would give back to the school forever.


  • Regent Park School Of MusicClient
  • Curtis RushingData Scientist
  • Dave LembkeExecutive Producer
  • Della LytleUser Experience Designer
  • Denise RossettoChief Creative Officer
  • Douglas GloverProgrammer
  • Flare BBDOProduction Company
  • GlossyPR Agency
  • Jason DickCreative Technologist
  • Jordan DashnerDirector
  • Luke McCutchensonDirector Of Photography
  • Matt EvesProducer
  • Matt EvesProducer
  • Mike NugentDesigner
  • Rana ChatterjeeWriter
  • Rebecca FlamanAccount Team
  • Sagi MamaliderAccount Team
  • Sarah NgProducer
  • Sarah NgProducer
  • Sarah NgProducer
  • Shannon StephaniukAccount Team
  • Sheila GrayCreative Team
  • Stuart McLeanSound Designer
  • Tania MontemaranoAccount Team
  • Ted HusbandEditor
  • Todd MackieChief Creative Officer
  • Tom KennyStrategist
  • * Jeff CheungArt Director
  • * BBDO CanadaAdvertising Agency
  • * Cannes Lions Winners 2021



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