BBDO Guerrero
Manila
ABOUT
The Dissolving Bottle saw a shampoo bar redesigned in the shape of a bottle to make it more intuitive. A 3D-printable mould was developed for easy replication, along with a dissolving font, which was designed to help educate people. The agency partnered with an FDA-approved supplier to produce shampoos with its moulds, and products were sent out to hotels and influencers around the US for small-batch testing.
MADEIT CREDITS
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The Naturale MarketClient
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Al SalvadorCreative Services Director -
Alex NochesadaAgency Producer -
Carl Graham3D Animator -
David WrightHead of Integrated Production -
Denise GaloyoAgency Executive Producer -
Dianne SibalAgency Business Director -
Ernest PascualCreative Technologist -
Federico FantiExecutive Creative Director -
Flare ManilaMarketing Manager -
Fran PalinesAgency Creative Director -
Ioni OfrasioExecutive Assistant -
Liz CasteƱadaAgency Creative Director -
Meda CruzMarketing Executive -
Nathaniel StaTeresaMarketing Manager -
Rachel YuloAgency Creative Director -
Roshan NandwaniChief Strategy Officer -
Sarah ArroganteDirector of Photography -
Vilma MagsinoFinal Artist -
D&AD -
BBDO GuerreroAdvertising Agency -
Choi CoAssociate Creative Director