ABOUT

Problem
Everybody knows Lay’s. Everybody likes Lay’s. But very few people care about Lay’s. Although we’re a staple snack, Lay’s doesn’t feel meaningful or relevant in the lifestyles of today’s consumers.
Opportunity
Own moments, feelings, and/or insights that feel relevant to our audience and ladder up to the idea that “when Lay’s show up, people show up.”
Challenge
How do we win a place for Lay’s in the hearts of snack-lovers by making the brand feel relevant to their daily life?
STRATEGY:
To demonstrate the magnetic pull that the big flavor of Lay’s chips has, we created a series of colorful “worlds of flavor.” The stylized Worlds of Flavor are inspired by the flavors and target the market through different, fun scenarios.