ABOUT

The objective of these digital/social videos was to generate loyalty by showing how Lay's is a perfect part of everyday life. So, to demonstrate the magnetic pull of Lay’s chips, we created a series of targeted “Tablescapes” and trick posts. The stylized Tablescapes featured quick stories that nod to each target market through different, fun scenarios. The trick posts appear to be normal posts to begin, then reveal the great lengths people will go to for a bag of Lay’s.