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Ibotta is a new cash rewards app that gives you cash back on purchases at restaurants and retailers nationwide. What’s great about downloading Ibotta? Well, it gives you money, of course. And there’s nothing people want more than money. You don’t have to convince them or explain why they want and need it. Or do you? In this campaign, we’re treating money as though it was a new, miracle product, explaining how money works and showing the incredible things it can do. After all, money can get you literally anything you could ever want and can transform your life instantly. But don’t take our word for it, hear from actual people who have used the miracle of money.

Being a startup, Ibotta’s budget was limited, so our “Informercial” approach was not only the right creative solution, but a cost effective one as well. Broadcast TV provided some air cover, but the main work was done via social and influencer channels given its cost-effective reach and alignment with our target’s viewing habits.

Ibotta app downloads increased within a week of launching. “Miracle of Money” infomercial made its way across social and got excellent response.