ABOUT

In the heady days of 2008, South Africa was known for safaris and beaches but there was the nagging perception that it lacked infrastructure and might have been a little unsafe.
That meant there was a world of hidden tourist gems going undiscovered.

Olgivly Jo'burg in partnership with BBC Worldwide wanted to address this. They had a digital platform that needed video content and TV spots that would be broadcast globally.

The solution was 8 films squeezed out of a skimpy budget. These highlighted what real tourists were getting up to away from the beach and safaris. Ok, ok, we went to some beaches and savannas too.​

This wonderful adventure (I now never need to go on holiday again) netted South African Tourism a 48% increase in web traffic. They were so pleased a follow-up campaign was commissioned the following year.