ABOUT

Concept
Bring the idea of fundraising to life for children in a way that felt fun, accessible and meaningful. The project formed part of a wider Boots education initiative supporting BBC Children in Need, using games and storytelling to help children understand the impact of fundraising.

Execution
Developed the creative concept, game ideas and bespoke illustrations, alongside graphics and an engaging online presentation. Content was carefully structured to complement the National Curriculum, combining education, play and clear messaging to make the subject approachable for young audiences.

Results
Created an engaging educational resource that gave children a fun, interactive way to explore charity, fundraising and making a difference, while supporting Boots’ wider educational objectives.