ABOUT

Being huge admirers of Superunion’s new identity for BBC Two; we were delighted when they asked for our help to develop and realise an ident with a particularly challenging brief. Thought Provoking 2 is an ident designed to convey the themes of shifting perspectives and challenging perceptions.

Our ident is an abstract embodiment of this, but remains rooted in reality with the use of architectural forms and everyday environmental materials. The gritty nature of the programming this ident is designed to precede is reflected in the wear and tear applied to the relatively mundane textures and finishes.