BBC
London
ABOUT
BBC Two launched its new set of idents on 27 September 2018, the first entirely new identity for the channel in 20 years.At launch there were 16 different animations created by animation studios including FutureDeluxe, Aardman, The Mill, Kenneth Robin, Ari Weinkle, David McLeod, Helmut Breineder, Conlan Normington, Kijek and Adamski at Strange Beast, and Mainframe. The brand refresh was the result of a partnership between the BBC's in-house agency BBC Creative and brand agency Superunion.Audio to accompany the animations was created by British composer and sound designer Alex Baranowski. His approach was to use the same two notes which would then evolve and create an atmospheric journey through each animation.
MADEIT CREDITS
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BBCClient
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Alex BaranowskiSound Engineer/Designer -
BBC CreativeSound Company -
Josh MooreCreative -
Justin BairamianChief Creative Officer -
Ken RodriguesProducer -
Laurent SimonExecutive Creative Director -
Susan AytonCreative Director -
SuperunionProduction Company -
Creative Circle, Creative Foundation & The UK Creative Festival -
Stuart RadfordExecutive Creative Director -
Katherina TudballProduction Company Producer