Bayer Berkshire

ABOUT

Our original song “Unboring Starts with U” gets an absurdly fun, animated music video for the launch of Claritin’s “Outsideologist Project”— which aims to get kids playing outside 1 more hour per week.

The song’s lyrics — written from the perspective of a convivial apple tree — informed the animation and story, which were built around the finished song. We had such a blast partnering with Energy BBDO and ATKPLN for this project—and learned lots of weird and wonderful nature facts along the way.

Agency: Energy BBDO | Production/Animation: ATKPLN

MADEIT CREDITS

  • O' Connor HartnettDirector of Photography
  • O' Connor HartnettDirector of Photography
  • Angela FinneyProduction Designer
  • ATKPLNProduction Company
  • Benjamin GirdwoodCharacter Design
  • Benjamin GirdwoodCharacter Design
  • Bill HalliarStoryboard Artist and Character Design
  • Bill HalliarStoryboard Artist and Character Design
  • Carl Johan HasselrotAnimation
  • Casey GibsonCreative Directors
  • Chris CollinsEditor
  • Chris TotzkeProducer
  • Daniel DelPurgatorioDirector and ECD
  • Daniel DelPurgatorioDirector and ECD
  • Daniel Elv-ForsénAnimation
  • Daniel KuypersExecutive Director of Music
  • David BatesManaging Director
  • David KarlströmIllustration
  • Drew Beeson1st AC
  • Drew Beeson1st AC
  • Dustin d’ArnaultCharacter Design
  • Dustin d’ArnaultCharacter Design
  • Dylan CastleProduction Assistant Art Dept.
  • Dylan CastleProduction Assistant Art Dept.
  • effery AltmanColorist
  • Erin WelshClient Service Director
  • Frank PittengerSound Design & Mix
  • Gloria DusenberryCreative Directors
  • Jakob NyströmAnimation Supervisor
  • Jason MurraySenior Art Director
  • Jason ParkerGroup Strategy Director
  • Jim MooreSenior Business Manager
  • John PrattHead of Integrated Production
  • Joi FultonCharacter Design
  • Joi FultonCharacter Design
  • Jonathan DahlAnimation
  • Josh GrossChief Creative Officers
  • Josh ZeuskeProp Master
  • Josh ZeuskeProp Master
  • Karolin GuIllustration
  • Karolina BarejMusic Business Coordinator
  • Karolina BarejMusic Business Coordinator
  • Katie ClowGlobal Client Service Director
  • Kent ZambranaSr. Producer
  • Kristen SchumackerAccount Supervisor
  • Line HagsandIllustration
  • Manuel TorresCreative Directors
  • Marilyn SoritaGlobal Client Service Director
  • Martha McAuliffeAccount Supervisor
  • Marvin RobinsonSoja - Animation and Infographics
  • Mike RoyOnline & Finish
  • Nick MakerMusic Producer
  • Nick RubinProduction Assistant
  • Nick RubinProduction Assistant
  • Pedro PérezChief Creative Officers
  • Richard ReiningerEditor
  • Richard ReiningerEditor
  • Ryan ZellerGaffer
  • Ryan ZellerGaffer
  • Salla LehmusArt Director
  • Simon ÖsterhofProducer
  • Sofie EdvardssonAnimation Director
  • Stephan AltmanCreative Directors
  • Susan TreacyExecutive Creative Director
  • Tanvi TandonSenior Copywriter
  • Vanessa LuhrExecutive Producer
  • Viktor KhanAnimation
  • * Energy BBDOAdvertising Agency
  • * MophonicsExecutive Creative Producer
  • * Colette HuemerExecutive Producer
  • * KacieProducer
Project featured: on 7th September 2021

The Outsideologist Project

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