Baxter & Bailey Brighton

ABOUT

Reflecting the indie magazine revolution to turn a might-read into a must-read.

Falmer is the University of Sussex alumni magazine, named after the East Sussex village four miles north of Brighton where the University campus is located. Falmer engages with a global audience of more than 100,000, all of whom have a shared point of reference; their connection with the University of Sussex. Following a significant evolution of the University of Sussex brand identity last year, we were asked to redesign Falmer in order to reflect this refreshed branding in an elegant and creative way. Alongside a change in format and an increase in page count, we transformed the editorial design style of the publication, making it our mission to reflect the quiet revolution currently shaking up the world of independent magazines. Our ultimate goal was to help Falmer transition from a might read to a must read.

MADEIT CREDITS

Who pooled - University of Sussex Alumni magazine