Baxter & Bailey Brighton

ABOUT

Making every journey simpler, safer and smarter.

With a mission to redefine motor and mobility insurance and a commitment to build a connected society – AND-E is not your typical insurer.

Context
Insurtech is a fast growing sector with many startups entering the commercial arena. On the outside, AND-E was faced with the challenge of growing its visibility and reputation in this younger, dynamic, fast paced and increasingly competitive market place. On the inside, AND-E needed to appeal to discerning employees who value purpose over salary and where there a company name had eighteen pronunciations. On both sides it became clear that a compelling, aligned and future focussed identity was the missing connection.

Solution
Through consultation of workshops, interviews and research that stretched from London to Tokyo, we developed a confident new brand strategy that brought alignment and inspired a future focused identity. The concept of movement was key and influenced the wheel inspired logo, vibrant motion textures and a flexible graphic language of eccentric circles. AND-E now have the tools to lead the way in connected mobility insurance.

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