ABOUT

As part of a wider rebrand, I developed a new set of Troutmasters badges to reflect the competition’s transition to Trout & Salmon magazine, following its merger with Trout Fisherman.

The brief was to honour the heritage of the competition while aligning with the refined look of the magazine. Drawing inspiration from vintage fishing badges, I created designs that balanced tradition with a modern, high-end aesthetic.

The result was a fresh visual identity that resonated with long-standing participants while elevating the brand for a new audience.