ABOUT

CHALLENGE
Bruynzeel offer a wide range of kitchen styles, hand-made in Holland with high quality materials and an aesthetic flair. We were briefed to position this classic Dutch brand as desirable and accessible, above the price driven competition.

IDEA
“There’s more than one kitchen, but there’s only one you. You decide.”
We created a campaign of simple choices presented as contrasts, offering a snapshot of the range and highlighting innovative touches like worktops with invisible chargers for smartphones. Each ‘choice’ is intended to provide a reason to explore more about Bruynzeel, physically or digitally. We developed a number of different 30 and 20 second edits, including bumpers and dedicated ‘omni channel’ approaches as well as rolling out the concept across all media platforms.