ABOUT

Packaging Design & IllustrationEtrusco pasta sauceFollowing the success of my earlier packaging designs for the fictional pasta brand Etrusco; a series that turned distinctive pasta shapes into bold, highly stylised black-and-white illustrations; the project received a fresh and flavourful extension.In the same visual style, I created a new range of illustrations for Etrusco’s ready-made pasta sauces, featuring minimalist depictions of pasta and ingredients paired with striking colour fields. The result is a visually strong, shelf-impacting design that reflects product quality and stands out from competitors.This was an exercise in visual consistency across multiple product lines, showing how a brand can evolve while remaining instantly recognisable and building stronger consumer connection. Beyond packaging, the identity extended to promotional materials and a pop-up restaurant concept, positioning the products as restaurant-quality and immersing consumers in the Etrusco experience.By blending creativity with strategic design thinking, I help brands grow naturally yet distinctively creating designs that stand out on the shelf and in the consumer’s mind.Check out this case and more on my website.