ABOUT
RedBull Mobile (RBM) is a mobile phone perpaid operator, that is standing in difficult position. They have very low brand awareness, because they are strongly attached to their Mother brand - RedBull which is targeted to different audience. We were asked to find a way to distinguish RedBull Mobile from RedBull without loosing the link between brands, and to get more attention of RMB target group - much younger consumers
RedBull is all about extreme sports, but RBM users are young people who just enyoy watching them. They are rather fans than active hotheads. That’s why we decided to change RedBull Mobile brand communication. We realised that everyday life of our target group is full of Extreme Situations and they don’t have to look far to feel extreme.
Back to Extreme Everyday project
The Artist as Photographer
Creative Director, Ken Gerhardt Photography
South Africa
Kateryna Lebedynska
Retoucher, Kateryna Lebedynska
United States
Dmitry Pushkarev
3d artist, 3D modeler, 3D designer, freelancer
Russia