ABOUT

When Alice Sleeps is a lovingly crafted series of children’s storybooks and a whimsical brand that invites young families into a magical dreamworld where imagination has no limits. Created in collaboration with Baz Chan, this charming project centers around Alice Bunny and her delightful friends as they embark on fantastical adventures in their dreamscape, each story encouraging curiosity, creativity, and joy.

At the core of When Alice Sleeps is a desire to inspire little dreamers through heartwarming storytelling and playful, beautiful artwork. The project spans multiple touch-points, from enchanting storybooks and engaging printable activities to merchandise and digital experiences, creating a cohesive and immersive brand for children and their families.

Role
Co-Creator, Illustrator, and Brand Designer

Design Assets & Scope
Character Design & Development, Brand Identity, Illustrated Storybooks, Children’s Activities & Printables, Digital Assets & Marketing