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Singapore’s iconic ice cream brand launched its first standalone store in Hong Kong's trendy Sheung Wan district, introducing a bold new concept and striking shopfront that marks a significant milestone in its international expansion.

The shopfront design combines traditional joinery and architectural detailing with the brand’s striking signature blue, creating a bold and recognisable identity that has since become synonymous with the brand itself.

A large illuminated sign stretches across the fascia, drawing attention upward toward the upper level and giving the façade a strong visual presence, while still respecting and preserving the building’s original proportions and character.

Inside, the design balances traditional joinery with carefully selected cost-effective materials, allowing the project to maximise budget efficiency without compromising the overall quality or impact of the space.

Traditional-style furniture and owner-curated artwork bring warmth and personality to the interior, creating a refined, brand-led environment that reflects the owners’ passion, character, and attention to detail.