ABOUT

Located within Westfield London, the store was designed to create a memorable retail experience that reflects the brand’s distinctive aesthetic while offering customers a more immersive and considered environment.

A deep, layered entrance creates a dramatic transition from the mall into the store, introducing a subtly branded environment shaped by texture, detail, and carefully curated styling. The interior is organised as a series of interconnected rooms, each with its own atmosphere and character, encouraging customers to explore the space at a slower pace.


Inspired by classic British mid-century interiors, the store combines vintage antique furniture, framed perimeter displays, and lightly merchandised presentation areas to create a balanced and refined retail setting. The varied room layouts and changing visual rhythm bring warmth and personality to the customer journey while allowing the product to remain the focus.

Throughout the store, small details and curated points of interest create moments of discovery, reinforcing the sense of character within the space. An exclusive invite-only VIP lounge and fitting room completes the experience, drawing on mid-century influences to provide a more intimate and elevated environment for the brand’s most loyal customers.