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A landmark project within the Jack Wills portfolio, the store marked the brand’s first venture into Asia and its largest retail presence in the region. Designed to reflect Jack Wills’ distinctly British identity, the space combines traditional detailing with a contemporary retail experience.

A bespoke perimeter system inspired by classic British joinery forms the backdrop of the interior, while carefully sourced mid-century antiques imported from the UK add layers of heritage and character throughout the store. Photography from across the Jack Wills store estate lines the entrance lobby, celebrating the brand’s history and reinforcing the traditional charm on which it was built.

The low-ceilinged basement embraces a darker, more atmospheric character, enhanced by curated antique furnishings that give the space a distinctive identity despite the lack of natural light. Throughout the store, bold visual merchandising and oversized displays capture the playful, eccentric spirit of the Jack Wills brand while creating memorable focal points within the interior.

The project also introduced one of Jack Wills’ first in-store coffee destinations through its collaboration with NODI Coffee. Featuring a bespoke timber-panelled servery and dedicated entrance, the shared retail and hospitality space brought a new social dimension to the store experience.