ABOUT

Niche providers of commercial property acquisition and investment advice, Midlands based Smeeton & Dixon are financial strategists we have been proud to work alongside since October 2020.

Now live, the company’s new and vividly assertive website was designed and constructed by Barques for directors David Smeeton and Rachel Dixon.

Smoothly navigable, informative and captivating, Smeeton & Dixon’s online site elucidates the company’s proficiency and specialism without unnecessary complexity.

It is a website which platforms this new company in a bold, contemporary style whilst simultaneously demonstrating the directors’ 35+ years of capital market experience.

Strikingly vibrant against the monochrome property photographs of Smeeton & Dixon’s portfolio, the distinctive cerulean and dark blue colour motif was a consistent format across the holding page, logo and brochure, and one we have maintained within the new website.

Optimised for mobile devices too, the site provides the visitor with a seamlessly interactive experience with the content and pages which are easy to manoeuvre through.

On the homepage, smaller photographs delicately transition from black and white to colour as you hover over them, adding another layer of engagement with the site’s visitors.

“I think it’s good that there isn’t a strict page design, so it’s more fluid as you navigate through the website. You’re not just looking at the same page layout, in the same blocks of colours and pictures on every page. It keeps you engaged,” said Craig Sargant, creative artworker at Barques.

Everything is considered and connected to the site as a whole, either through the font style, colour or layout; right down to the ampersand joining the directors’ eponymous surnames.

Such visual consistency is a key reflection of Smeeton & Dixon’s unwavering professionalism and the strength of their business partnership in delivering industry renowned services.