Brief - Create a platform for small to medium size businesses that provided smart data to help them stay in control their sales and see how customers are interacting with the business. The tool would also need to be flexible enough to accommodate a multitude of trade requirements
Process - We designed an initial dashboard where the client could get a quick overview of each of the areas in one place. The way we did that was by creating insights. Snap shot blocks of information that can be in the form of info-graphs, articles or other textual data.
Clicking through would take them to a detail page for more specific information. Different areas are colour coded so you will always know what type of data you are looking at.
We designed articles tailored only to the business and options to set new company goals for sales and savings purposes.