ABOUT

Despite being diagnosed with the muscle wasting condition a few years ago, Bradley turns out every week for the Villa Rockets Powerchair Football Club to play the game he loves. His determination is an inspiration to many and he was chosen by Barclays to be a next generation hero.

The film is one of a series of films created for Barclays ‘Spirit of the Game Heroes' campaign. The campaign aims to shine a light on the good side of football and the stories of all those who embody the spirit of the game. The films were designed to generate more engagement from football fans, making it more participatory and conversational through inspirational content.

The primary audience is football fans who subscribe to Barclays Football Facebook page. The films were released on Barclays Football Facebook page throughout the 2014/15 season. Bradley's film received 3.25 million views on Facebook alone and 4,913 shares, 25,347 likes and 1,567 positive comments.