ABOUT

A film I wrote for Barclays to help excite their teams about an upgrade to their content management systems. The new CMS would bring many smaller and competing systems together, creating something that was much more streamlined and simple to manage.

The concept and script brought this development to life with a series of neon streams inspired by the Tron lightcycles. These streams multiplied, criss-crossed and got in each other's way to match the script, which told the story of a CMS that was forced to grow beyond its natural limits. With the introduction of the new CMS, the streams merged to create a single, unified stream that everyone could get the most from.