Barbara Gibson Creative Director

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What's the mechanism behind the brain's 'decision' about what is funny and what is not?

That’s actually a very good question.


“Humor is another one of those things/aspects that we really don’t stop and think about how it even works. We take so much for granted. We’re terrible to our brains. Anyway, humor, let’s see what we know.

Different types of jokes result in different types of activation of course (puns for instance make the language centers go wild). Regardless of the joke-type, the brain responds to humor. Humor is when we expect one thing and then something else happens, when our scripts are broken in a non-threatening way. This also corresponds with a lot of jokes and physical humor. You expect one thing, and then the twist turns it around completely.” Fabian van den Berg Developmental Neuroscientist at Maastricht University

Not too serious but hilarious! Sometimes we just have to use creativity for fun, not work :)

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