About me
Barbara Chapman
International Creative VM Consultant & Stylist. Associate VM lecturer.
I have over thirty-five years experience in the design, project management, installation, and dressing of window displays, in store visual merchandising, pop up stores, marketing activations, product launches, customer events and photoshoots.
I am an Associate Lecturer in Visual Merchandising at BA level for several London Universities and also run VM workshops and online courses.
I have worked for many brands in both the UK and abroad including Selfridges, Liberty, Harvey Nichols, Harrods, Fendi, Burberry, Mulberry, M & S, John Lewis, Nike, Kayanee and Ralph Lauren.
I believe that Creative and Visual Merchandising can achieve commercial success by inspiring customers through innovative, creative, and unique 360-degree brand experiences, cohesive across all channels.
Sector Experience
Design, Education, events, Marketing, Redail