ABOUT

I provided the Sound Design for this wonderful Live Action / Animation blend, demonstrating Architectural planning processes for BAM's Building Information Modelling approach.

Stylistically speaking, I designed modern, technological, spacial Sound Effects - in accordance with the film’s visual aesthetic and overall message. This needed to SOUND like progress, like innovation - like modernity.

These Sound Effects firstly needed to harmonise with the Music, so they were custom designed and tuned accordingly.

There are sonic elements representing the movement of the Animated Infographic overlay’s lines and text. For these I chose a slightly metallic, shiny texture, evoking a sense of clarity and precision. There are dark, spacial elements - for example over the company logo at approx. 6 to 8 seconds in - representing the concept of data and technology, vastness and grandeur. There are some more sci-fi type sounds – for example where the data lines meet, and glow in the 3D Infographic sections - these appeal to the notion of future and forward thinking.

The Audio Effects combined with the dramatic, emotive Music creates a truly modern and inspiring Soundscape, which I feel is hugely successful in communicating BAM's message - that of their all encompassing use of technology and innovation in planning.