ABOUT

Client
Hackajob: a data-driven recruitment platform that matches top digital talent with companies.

Brief
Hackajob asked me to create the digital assets for their New Years campaign, Get a Job That Gets You. I was responsible for the Art Direction and creation of a number of different assets, including animated adverts, illustrations and static adverts for use across a variety of different social channels and digital platforms.

Solution
It was important that the campaign was distinguishable from the other posts created for BAU work, but that they were recognisable as coming from Hackajob. To achieve this I used the gradient background I had used in the original HAJ advert that I created, but enhanced it with adjustment layers and an overlay to give it a new look. I defined an illustrative style to use throughout the assets.