Raouf Elbarbari Creative Director @ Cheil Worldwide | Brand Storyt

ABOUT

The Juhayna 'Let Your Nature Talk' Campaign was an invitation for the Egyptian youth to exercise their RIGHT TO SPEAK. Living in a country that, before the 25th of January revolution, had absolutely no freedom of speech, the youth of Egypt were frustrated and using the internet to release their thoughts and frustrations regarding government and the overall situation in Egypt. Through TV, Print, Outdoor and a facebook group, we invited young Egyptians to go to talkjuhayna dot com. There, they could find an open channel to speak their mind about different subjects, with no censorship and no fear.

MADEIT CREDITS

  • Juhayna NectarClient

Who pooled - Let your nature talk