Raouf Elbarbari Creative Director @ Cheil Worldwide | Brand Storyt

ABOUT

KalimaLock (Kalima means ‘Word’ in Arabic) is a mobile app that turns the native lock screen pattern on Samsung devices into an Arabic word.

In order to gain access to their much-loved games/apps, children had to simply follow a predefined pattern of dots to learn how to read and write a new Arabic word, every time they unlocked their device.

AWARDS

D&AD Award - Wood Pencil
Dubai Lynx - Winner
Loeries - Gold
One Club Award - Merit

MADEIT CREDITS

  • GEMS Education & SamsungClient
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