ABOUT

UNO asked us to bring its Social Club games night concept which was previously run in the US to London, adapting it for a UK audience in a culturally relevant way.

We reimagined the experience as a 1920s speakeasy-style games night, taking over All Star Lanes in a full venue transformation. Guests booked via Eventbrite and were given a secret password to gain entry, enhancing the underground, members-club feel. The venue was fully dressed inside and out, including a vintage Ford parked outside to set the scene.

Inside, guests competed at hosted UNO tables, including the new Liars game, or played in smaller groups with opportunities to win prizes throughout the night. Custom UNO-themed cocktails, multiple photo moments, and a photobooth added to the immersive, highly shareable experience.

The activation generated strong social buzz, contributing to a 45% uplift in sales.