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Tissot partnered with us at NBA House to transform its NBA sponsorship into a fully immersive brand experience, bringing together elite performance, precision, and sport.

We created a high-energy activation that fused basketball with Swiss watchmaking, allowing visitors to step inside Tissot’s world as Official Timekeeper of the NBA. Guests took on an interactive arcade-style challenge testing speed, accuracy, and split-second decision-making, mirroring high-pressure moments on court.
Every participant won a prize, with a live digital leaderboard integrated into a Wall of Fame that celebrated top scores in real time. The space also featured a bold showcase of Tissot timepieces, highlighting craftsmanship and performance, alongside a photo moment to capture and share the experience.

Over a three-day pop-up at NBA House, the activation welcomed 2,000 visitors, with 50% of guests taking part in the game.