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Kith generated excitement within its UK community ahead of the global launch of the Kith for Wilson tennis collection through a premium experiential roadshow blending sport, style and British tennis heritage.

Timed around internationally recognised London locations, the activation began with a press and influencer morning at Tower Bridge before travelling to Covent Garden and Battersea Power Station. At its centre was a fully branded 1960s Kith for Wilson Routemaster bus, reimagined inside as a luxury private tennis club.
The lower deck showcased the men’s collection, including rackets, bags and accessories, while the upper deck highlighted women’s performance apparel. Guests engaged with interactive touchpoints including a bespoke vending machine dispensing collectible tennis balls and capturing data, with daily winners receiving exclusive Kith for Wilson rackets.

Across four days, the experience delivered strong retail impact, 2,000 data captures and over 400,000 reach, successfully connecting the global launch to the UK audience through an elevated, content-led experience.