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Charlotte Tilbury briefed us to create an experiential activation celebrating the launch of its new Beauty Wonderland on Carnaby Street, coinciding with Charlotte herself switching on the Christmas lights. The aim was to deliver a standout photobooth moment that captured festive glamour, encouraged social sharing, and drove traffic into the new store through rewards and engagement.

We created the Beauty Wishes photobooth, an immersive experience where guests stepped into the spotlight as their own Charlotte Tilbury “Star”, dancing along to the brand’s festive film and capturing shareable beauty moments. Each guest selected a Beauty Wish star to take to the Carnaby Street Beauty Wonderland, where it was added to the Christmas tree in exchange for a deluxe sample and the chance to win a £300 goodie bag.
Located in a hidden activation space at the corner of Carnaby and Broadwick Street, the photobooth became a high-impact surprise moment for passing shoppers while seamlessly driving footfall into the flagship store.

Over five days, the activation welcomed 1,110 guests, delivering strong engagement and highly shareable brand moments.