ABOUT

Working with the Marketing team, I designed the Fiasco Gelato 2016 Winter Collection. Fiasco Gelato releases two seasonal collections a year, each with unique designs on glass jars. Over 34,000 jars were distributed throughout Canada.

We wanted to create a design that would resonate heavily with our loyal fan base, so we started the process by researching what had done well for our collections in the past. Our seasonal collections are always an exciting release for our fans, so we felt we had a responsibility to create a special design. The design process was definitely a team effort—the marketing team and I sat down, discussed what direction we wanted to go in and brainstormed themes and symbols that we would possibly want to see on our label. We also had to discuss what visual aspects of our brand were integral for brand recognition and needed to be a part of the design. I created three different designs for the labels, each iteration displaying different directions based on our initial concept. I presented this to the marketing team and we picked apart what we liked about each design, deciding which attributes were the most successful, and then I integrated them all into the final design. Of course, with everything we do, we also presented it to the rest of the team to gather feedback and an initial reaction.

It was featured on the Dieline, and I was interviewed for the collection on the Dieline.