ABOUT
A series of stylized chibi illustrations exploring everyday fashion through a distinctly cute, minimalist lens. Each character is rendered in a signature style: oversized rounded heads atop small bodies, simple dot eyes, soft blush cheeks, and expressive line-drawn hair — balancing childlike proportions with genuinely considered outfits.
The collection spans a wide range of looks, from cozy knitwear and tailored blazers to evening wear and casual streetwear — turtlenecks, wide-leg trousers, polka-dot blouses, satin slip dresses, and floral pajama sets all get the same careful attention to texture and drape. Loose, sketchy pen linework is paired with soft watercolor-style shading, giving each piece a hand-drawn, sticker-like charm while still reading as a cohesive style guide.
Small details — pearl earrings, delicate necklaces, a subtle tattoo, mismatched sock-and-shoe combos — add personality and hint at individual character stories within a unified visual system, making this set as much a study in character design consistency as it is a fashion showcase.
AWARDS
Creativepool Annual Award
D&AD Award - In-book

Back to Chibi Character Collection project
Augustine Eseigbe
Fashion Designer,Web3 project manager
Nigeria
Nicklus Rhode
Graphic Designer
South Africa
Al Gillies
Marketer, Designer, Radio, Skiagraph
United Kingdom
Andriy Kostyuk
Creative Producer & Creative Technologist, Self-employed
Ukraine
David
3D Artist, freelance
United Kingdom
Peter Amedome
Creative Director, OnBrand Studios Ltd.
United Kingdom
Angela Khumalo
Surface Pattern Designer, The Mustard Seed Studio
South Africa
Ken Gerhardt Photography
South Africa
Anna Orlovska
Graphic Designer, Linea creative design
Italy
Dhruvil Parikh
Senior Graphic Designer
India