ABOUT

Lumoson is a branding project focused on creating a strong and recognizable visual identity through poster and Instagram post design.For this task, I developed a series of social media visuals based on the brand’s defined color palette, ensuring consistency and harmony across all materials. Each post was designed to be both visually engaging and strategically aligned with the brand’s identity.I experimented with creative compositions, light effects, and modern layouts to make the posters dynamic and eye-catching. The goal was to create content that not only fits the brand aesthetics but also captures attention in a fast-scrolling social media environment.In several posts, I integrated AI-generated elements to visually represent the concept of switching light on and off inside a room. This approach helped enhance the core idea of Lumoson and added a contemporary, innovative touch to the project.This project allowed me to combine branding strategy, visual storytelling, and creative experimentation within a cohesive digital campaign.