About me

Since 2007, I've been crafting compelling stories for various brands across industries: Automotive, Luxury, Beauty, Retail, Tech, Food, and Finance.

At 21, I began my journey as a creative at Fred & Farid, developing an international approach to advertising with brands like Adidas and Van Cleef & Arpels. I then joined the newly-formed Havas City (later Rosapark) to work on Monoprix, followed by La Chose Paris, where I focused on Ikea campaigns.

Seeking a global perspective, I moved abroad with my friend and team partner Anthony Montagne. We contacted the world's top 50 advertising agencies and soon joined the renowned Jung Von Matt Hamburg, working on European clients such as Zalando, Panasonic, General Electric, and Mercedes.

Berlin called, and I found myself at Heimat Berlin, collaborating with Guido Heffels and Myles Lord. We secured global accounts like Mini (BMW), Loctite Super Glue, Adidas, and Sky, earning accolades including Cannes Lions, LIA, and ADC awards.

In 2015, I returned to France, joining Herezie alongside my old friend Jo Dubruque. We teamed up with Raphael Stein to form a trio of Associate Creative Directors. Our innovative work on projects like Google Cloud (The Biography of Tomorrow), Handicap International (#BodyCantWait), and David Lynch Foundation (Sounds of Trauma) garnered 60+ national and international awards, including 5 Cannes Lions, 2 D&AD pencils, and numerous Golds at Clio, Eurobest, One Show, LIA, and Epica.

2019 marked my move to McCann Paris as ACD, where I collaborated with my two friends to elevate L'Oréal Paris and its international brands. In time, I was grateful to be appointed as Creative Director.

Axel's work

#BodyCantWait

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