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To celebrate Friends’ 30th anniversary, TBS asked Awesome Inc to craft a fun and vibrant promo campaign that merged beloved show moments with bold colors and TBS branding.

Our typography for the TBS Friends anniversary campaign was designed to capture the essence of memorable moments from the show in a fun and shareable way. We animated the type to ‘act out’ these iconic scenes, adding personality and energy. To ensure visual harmony with the TBS brand, we incorporated elements from their style guide, blending nostalgia with brand consistency.

We aimed to create versatile icons that could be used both in the animated spots and across TBS’ other packaging needs. We focused on incorporating yellow, blue, and purple, which are present in both the TBS and Friends color palettes, ensuring a cohesive look that ties everything together while allowing for flexible use.

TBS is running Friends 30th Anniversary mega-marathons from July 29 to its anniversary this September.