ABOUT

For RXBar’s “No B.S.” campaign, Wieden+Kennedy set up a hotline for the public to call and rant about what they think is B.S.

The funniest calls were turned into animations by our talented crew, and were released through RXBar’s social media.

This unique project offered the challenge of making bitesized animations in rapid turnaround time.

Calls would come in to the hotline and we would have only a few short days to complete each one, to make the experience feel like a magic trick, having the caller see their animation come to life in what felt like no time at all.

We assigned several animators different calls to animate to and multiple animations overlapped production at the same time.

Executive Producer
Ashley Kohler

Producer
Brandon Betts

Studio Manager
Lauren Teasley

Design Director
Craig Sheldon

Animation & Design
Pat Kain
Jeremy Sengly
Winona Regan
Ross Plaskow
Ed Dinzole
Mark McDonald
Craig Sheldon
Melissa Wolfert
Jamie Galatas

Sound Design & Mix
Michael Kohler
Matt Peery

Stuart Brown + Brandon Davis - Creative Directors, W+K
Helen Rhodes - Art Director, W+K
Jonathan Marshall - Copywriter, W+K
Andrea Bakacs + Mari Joe - Art Producers, W+K
Beth Lussenhop + Ralph Lee - Account Executives, W+K
David Hughes - Account Director, W+K
Rylee Millerd - Business Affairs, W+K
Emily Graham + Justin Bradley - Media, W+K