Awesome Inc Atlanta

ABOUT

To kick off the promotional campaign for their hit comedy series Baskets, the team at FX conceived of a teaser featuring the show's main characters alongside the Bakersfield Bullet Train, executed in a unique painterly style.

We used a phased approach to realize FX' vision for the campaign. After we were aligned on storyboard and style frames, our 2D team rotoscoped footage of Zach Galifianakis and Louie Anderson to create a pencil rough. Next, shading reference was added and each detail was meticulously painted frame by frame. Lastly, our composite team jumped in to add the final touches.

Awesome Inc:
Executive Producer
Ashley Kohler

Senior Producer
Liz Macke

Design Director
Craig Sheldon

Background and Character Art
Nuri Keli

Cel Animation
Mark McDonald

Animation & Composite
Aleksander Saharovsky

FX Networks:
Stephanie Gibbons – President, Multi-Platform Marketing and Content & Editorial
Carol Weiler – EVP, Content & Editorial
Steve Viola – SVP, Motion Design
Ethan Adelman – SVP, Content & Editorial
Albert Romero – VP, Motion Design
Dara Barton – VP, Production, Motion Design
Andre Carbonari – AD, Motion Design

Sound Design:
Paul Harris – VP, Content & Editorial

MADEIT CREDITS

  • FX NetworksClient

Who liked - Baskets, Season 4: Promo Teaser