ABOUT

Small taps equal big wins with Synovus!

This sporty spot features three athletes tapping their way to success, and finally a happy customer easily tapping to transfer funds on their phone.

Starting at the storyboard phase we knew we wanted to make a spot that featured these three athletes by constantly morphing and switching out the background in clever ways.

We hand animated the action of the athletes movements frame by frame to achieve the most expression and finesse necessary to convey the concept of small taps used in sports and in using the app.

Executive Producer
Ashley Kohler

Senior Producer
Liz Macke

Design Director
Craig Sheldon

Storyboards
Pablo Lozano

Design
Natalia Brondani

Motion Design & Composite
Matic Grgic
Erik Righetti
Craig Sheldon

Editor
Thomas Fine