Avish Gordhan Chief Creative Officer

ABOUT

STOP THE HORROR is a 6-minute film based on the true story of a terminally ill patient, Greg Sims. It was promoted as a ‘horror’ film by Australian director, Justin Kurzel (Assassin’s Creed, Snowtown), and it documents Sims’ brutal last days before he died. It captures the unrelievable pain and unnecessary suffering he had to endure at the end of his life. The film is so distressing, it includes an age-gate and several warnings before the viewer can watch it. When the film begins, a ‘Stop The Horror’ button appears on-screen so the viewer can escape the film if it becomes too distressing. Once clicked, we revealed that Greg Sims did not have that same right - he could not escape the horror. We then give the viewer the contact details of their local politicians so they can express their support for a Voluntary Assisted Dying law.

MADEIT CREDITS

  • Go Gentle AustraliaClient
  • Alastair FlackCreative
  • Alex KemberProducer
  • Angus MartinDesigner
  • Ben EagletonColourist
  • Celia KarlDigital Production
  • Cummins & PartnersProduction
  • Edwina BrookPR Agency
  • Emily NewbouldPost Production
  • Georgina MoxeyProject Management/Production
  • History Will Be KindPR Agency
  • James TammeslidDigital Production
  • Joe GodsellClient Services
  • Justin KurzelDirector
  • Mandie van der MerweCreative Director
  • Michael RitchieProducer
  • Olivia EtzineProject Management
  • Peter SciberrasEditor
  • Pip SmartProducer
  • Richard BettsPost Production
  • Serena PaullProducer
  • Tom MartinExecutive Creative Director
  • * LorraineDesigner
  • * Cannes Lions Winners 2018
  • * Avish GordhanCreative Director

Who pooled - Stop The Horror